Sunday, March 31, 2024

Carnival TV Commercials

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Most nights are designated "cruise casual," which means just that — khakis or jeans, polo shirts, sundresses, etc. Super casual items such as cutoff jeans, men's sleeveless shirts, T-shirts and gym shorts aren't permitted. Near the ship's tween and teen clubrooms, it has two padded trampoline areas where you can jump around and take part in games like jousting on a balance beam or shooting baskets while bouncing. There's even trampoline dodgeball and, at one end of the room, a climbing wall augmented with interactive game elements.

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Carnival also uses its big theaters for lots of interactive shows that involve you, the passenger, getting a little silly. They include Lip Sync Battle Carnival — a shipboard adaptation of the Paramount Network TV series — and Hasbro, the Game Show. Every Carnival ship has one big theater where you'll often find flashy, fast-paced production shows that string together a medley of loosely related tunes.

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There's also the Chase Sapphire Preferred Card, which brings 2 Ultimate Rewards points on travel and 3 Ultimate Rewards points on dining. Carnival also offers dedicated tween and teen programs on ships for children aged 12 to 17. The younger children in this age range (12-14) are grouped into what's known as Circle C and have their own dedicated lounge on ships. It's a place to get together to talk, watch movies, play video games and take part in other activities. It's not uncommon to find Carnival voyages to the Caribbean, Bahamas or Mexico starting well under $100 per person, per night including all taxes and fees — at least in the offseason.

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The self-described "fun ship" line is the king of short, affordable, fun-focused cruises from U.S. ports to the Caribbean, Bahamas, Mexico and other nearby destinations. No matter where you live in the U.S., you're probably within a few hours of a Carnival ship. Carnival's strategy allowed it to accomplish two things important in the world of high-stakes advertising today - get people to view and share the commercials through social media but still surprise them during the big game. “They need to make sure that their destination is driving awareness,” Stein answered, “so that people want to go there. Once ports develop awareness and interest, they have to make sure they deliver experiences that resonate with guests, so they’ll want to come back.

It also marks the 40-year anniversary of the debut of the original Karma Chameleon, which was released by Virgin Records – sister company to Virgin Voyages – and is among that record label’s all-time most successful songs. Carnival ships are all about fun, in a lively, let's-not-take-this-too-seriously sort of way. In fact, the lower tiers of the Carnival program are among the most stingy in the entire cruise universe. You'll receive things like a single complimentary bottle of water (at the Red tier) and a single free drink that only can be ordered on the last night of a cruise (at the Gold tier). As is typical with cruise line loyalty programs, lower tiers don't bring all that much in terms of truly valuable benefits.

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Older kids (aged 15-17) are grouped into what's known as Club O2 and have their own lounge for meeting up, listening to music, dancing, singing karaoke and other activities. While the free programming ends at 10 p.m., you can pay extra to leave your kids at Camp Ocean until 1 a.m. During those hours, Camp Ocean transforms into a supervised slumber party-type environment with games, movies, crafts and snacks, along with late-night parties called Night Owls. Each group has its own age-appropriate activities ranging from face painting to pirate adventures.

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In addition, vessels offer extra-charge laundry and, on select ships, dry cleaning services. Carnival adds an automatic service gratuity of $16 to $18 per person, per day to final bills, depending on the cabin category (children under the age of 2 are exempt). If you are unhappy with the service you receive, you can adjust this amount at the Guest Services desk before disembarking. Also, an 18% gratuity is added to bar bills and the cover charge of the Chef's Table.

The latter venue was created in partnership with Food Network's Guy Fieri and serves a free lunch on embarkation and sea days, with all items smoked on board. Carnival is the undisputed leader among North America-based cruise brands when it comes to affordability, which makes it popular with vacationers on a budget. Note that the Carnival fleet is scheduled to grow over the next year with two more new vessels. As noted above, the line has ordered another sister vessel to Mardi Gras and Carnival Celebration that will be ready to sail in late 2023.

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The big news for Carnival Cruise Line for 2025 will be the July opening of Celebration Key. Eighteen ships sailing from 10 different homeports will be calling at Carnival’s new destination in the Bahamas, Fred Stein, vice president of planning and deployment, told Cruise Industry News. The music video, directed by Jonas Akerlund, whose portfolio includes work for The Rolling Stones, Madonna, Beyonce and other A-list artists, brings viewers aboard Virgin Voyage’s Scarlet Lady ship, offering a glimpse into life onboard. The cruise line has released a boisterous and bright music video that brings viewers on a whirlwind tour of a day onboard a Virgin Voyage. Once on board a Carnival ship, you'll pay extra for most drinks, extra-charge restaurants, spa services, shore excursions, internet service and a few other things — unless you've bought a package for some of these items in advance.

In the nearly four-minute film, passengers are seen making the most of the cruise ship’s offerings – relaxing on private balconies, roller skating, enjoying pool parties and soaking up the nighttime entertainment on offer. It closes with a spectacular firework display that sees the catchphrase ‘Now We’re Voyaging’ written in sparkles in the sky. In short, there's a ton to do up top on Carnival vessels — and it's almost all available to every passenger on board the vessels at no extra charge (the roller coaster is the only exception). It's a fun-at-sea focus that has gone to new levels over the past two years with the debut of Mardi Gras and Carnival Celebration, each of which has — get this — a roller coaster on the top deck. At 800 feet in length, these aren't the biggest roller coasters ever. The quality of the food (and drink) on Carnival ships always surprises us, given the budget pricing of the brand.

Most onboard activities such as shows and deck-top attractions are included in the fare. Like other big-ship operators, Carnival packs a lot of dining options onto its vessels — some included in the price, some at an extra charge. Note that Carnival's two oldest ships — those that are part of the 1990s-built Fantasy Class — have relatively few balcony cabins by today's standards. (After retrofitting, several have around 150 balcony cabins, out of a total of more than 1,000 cabins in all.) In part because of this, Carnival has been phasing these ships out of its fleet in recent years.

What's also interesting, though, is that last week Forbes.com asked an advertising expert to weigh in on which pre-released commercials were most likely to go viral. The Carnival Corp. spot called "The Get Away" about a woman fleeing a hectic life to seek serenity on a cruise ship. The campaign launches today and will live across the line’s web site, CRM, paid and owned social channels, including TikTok, as well as online videos and other digital media.

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